Competitive
Intelligence (CI) is a vital activity in any business. It is a given fact that
with growing competition in India, CI is the most crucial tool for surviving
and thriving in a competitive environment. These challenges and risks will
increase significantly in the future, thus monitoring competitors is of utmost
importance if organisations desire to sustain their
competitive advantages.
The
most common problem faced is lack of knowledge and accurate data input to
implement a full CI programme effectively. The
process of disseminating information within an organisation
is also a concern. However this is rapidly changing, as more companies are
becoming aware of how beneficial CI is as well as the need to adopt and
implement a strategic CI approach in their working culture.
CI
is essential as part of an organisation’s core business
approaches for gaining the information needed for strategic decision making.
The establishment of business processes to manage the collection, evaluation
and utilisation of “shared” business critical data is
not something that can be driven by technology alone, but it is something that
can be made effective and intelligent through appropriate training and
guidance.
marcus evans
‘Competitive Intelligence’ training
course is aimed to educate and change the way CI is viewed in organisations. It will create awareness and impart
essential information for building a comprehensive CI plan. For full brochure and registration, kindly
contact Ms Catherine at CatherineF@marcusevanskl.com
Testimonials from
previous similar courses:
“I found the material extremely relevant and
valuable. I also found your teaching very motivating and focused. I have
discussed the course content with my team members and they were all very impressed.
I hope to implement some changes in our strategy based on what I learnt on the
course as soon as possible.”
Laura
E Marketing Business Analyst
Corporate law firm
“I do feel that this course will benefit me
personally in my role as a market intelligence analyst.”
Claire
D Market Analyst
Major Bank
“Opened
up new (yet obvious) areas to research on customers and competitors. Now feel able to set up a rounded CI system! Watch this
space.”
Niall
B Marketing Team leader
Software Company
“Instructor very helpful & clarified all
points. Easy to understand and follow.”
Letitia K Deputy Manager
Financial &
Investment Company
“Good mixture of case studies, practical
examples and group discussion....course material was very comprehensive,
providing a good reference guide following the course.”
Julia
M-C
Associated British
Foods Subsidiary Company
Why should you
attend?
- Delivering
impactful results through advanced CI processes
- Formulating
smarter and improved decisions by leveraging upon strategic CI
- Adding value to
the decision-making process by adopting the most suitable analytical
method for your business
- Transforming key
information into bottom-line results through effective execution of
intelligence processes
- Developing a
world-class CI capability through successful implementation of tools and
techniques
- Benchmarking
against successful case studies and real-life examples to prepare your organisation for the future
- Safeguarding and
protecting your information to secure your organisation
against market threats and changes
Key Topics
- Understanding
their actions so we could predict future trends
- Identifying
potential markets and make strategic decisions competently
- Revealing your
competitors’ management and using their strengths and weaknesses to
your advantage
- Recognising customer
activities; their changing preferences and needs
- Planning and
focusing these critical information as key intelligence needs and
requirements
Who should attend:
Primarily:
Directors, Division Heads, Senior Managers, General Managers, Managers and
Specialist of the following departments:
- Competitive Intelligence
- Business &
Market Intelligence
- Strategic
Planning / Corporate Planning
- Marketing
Strategists
- Market Research
& Development
- Customer and
Market Planning
- Business
Development
- Knowledge &
Information
- Sales &
Marketing
From
the following industries:
- Manufacturing
- Telecommunications
- Information
Technology
- Oil & Gas
- Banking &
Finance
- Construction
- Energy &
Utilities
- Pharmaceuticals
- FMCG/ F&B
- Retail
- Petrochemicals
- Transportation
& Logistics
- Automotive
- Aviation
Trainer’s partial list of clients:
- AT Kearney
- Atradius
- Barclays Bank
- British Telecom
- CGG Veritas
- Computer Associates
- Distell (South Africa)
- Dun & Bradstreet
- GlaxoSmithKline
- Heineken
- Oracle
- Raytheon
- Siemens
- Wolters Kluwer
- Zurich
