With the recent global financial crisis, the Banking and Financial Institutions are currently facing rapid-changing customer culture and dynamics. With continued innovative new technologies like the Web 2.0, social networking and application mobility (through capable handheld devices), traditional retail banking models like kiosks, branches, ATMs and point of sales are now stretched to the limit. Banks and financial institutions are now faced with the emerging wave of new customer ‘world order’, the fundamental attack on traditional means of channel distribution within the retail finance space.

To do so, financial organisations are currently concentrating on channels where transaction volumes are increasing while monitoring those that are declining transaction volumes. In the fast-paced era of mobility and innovative technologies, they are continuously searching for the best ways to reach out to their customers who are techno-savvy and always on the move while coordinating the customer experience across a diverse range of delivery channel technologies to suit existing or new product specifics.

At the same time, customers are facing problems of how they are managed within and across different channels as if they were customers of a different bank, rather than the same customer merely communicating with the bank in a different manner. This is caused by layers of complexity and technology that are associated with introduction of new channels to the existing system. Banks seldom migrate their old systems or integrate an add-on to suit the new channels as the cost of migration is high. Consequently, banks struggle to cope and collect information from the customers centrally.

This 2-day interactive course will take participants through the planning and implementing direct strategy on retail banking distribution, channel deployment and customer propositions. The training aims to equip participants the knowledge on what it will take to adapt, not just for profitability but to protect brand, AuM (Asset under Management) and revenue.

For an event brochure and full details, please contact Miss Bernardine at BernardineM@marcusevanskl.com

Why should you attend?

· With the market picking up now, financial institutions are looking for innovative and efficient channels to reach out to their customers while managing the existing and suitable channels to their maximum productivity. 

· As customer expectations are increasingly departing from the traditional channel means, retail banks are finding the need to understand what it will take to adapt, not just for profitability, but to protect its brand and revenue.

· Multi-channel management represents the challenging role of organising efficient channel deliveries from a service function mortar-and-brick to a ‘bank or financial store’ with the use of customer intelligence for advising and communicating with their customers.

· The emergence of technological mobility is beginning to affect the way how customers are communicating with the banks and vice versa, how banks are distributing their products straight to their customers.

Attend this informative event and gain practical insights into:

· Increasing business productivity through integrated management of distribution channels

· Gaining a higher market share and meet profitability targets

· Maximising the potential for growth offered by new channels while progressing existing ones

· Retaining existing customers while attracting new customers

· Enhancing operational efficiency by efficiently managing new processes across multi-channels

· Improving end-to-end customer experience to maximise revenue opportunities by selling more products and services through existing and new channels, and the staffs involved

· Advancing the quality of interaction between central functions (marketing division) and front line staff in all channels

Who will benefit:

Vice Presidents, Assistant Vice Presidents, Directors, General Managers, Heads and Senior Managers responsible for:

· Channel Distribution

· Channel Management

· Channel Development

· Customer Delivery Channels

· Alternative Distribution Channel Strategy

· Direct Channels

· Channel Project Specialists

· M-Commerce / M-Banking / Mobile Banking

· E-Commerce / E-Banking / Electronic Banking

· Product Distribution

· Product Development

· Marketing

· Retail Banking

· Retail Assets

· Consumer Banking

· Personal Banking

· Branch Banking

· Direct

· Business Development

· Strategic Planning

· CRM

· Customer Insights

· Retail Technology

· Sales

· Branches and Network

· Transactions

From the following industries:

· Banks

· Financial Institutions

· Insurance Companies

Providing important and critical information

Learn from the experiences and gain valuable knowledge from your peers. Using the right information will provide you the right solutions to your own challenges and issues.

Attend this highly focused conference and transform your channel distribution management to become more effective.  See your returns in the form of improved outcomes from using the right strategies. Do not miss out on this one of a kind workshop in Egypt and ultimately support your organisation to become the leader in the industry.