In
today market, products with similar function vary so much in price. Be it
stationeries, food, automobile or electrical items, the range of the pricing of
these items can be as far and wide as East and West. To be able to analyse the variations of prices in similar items or
services, we need to go beyond issues of functionality and examine the
motivational factors to market participation. These customer motivational
factors can guide organisation in setting up its
pricing strategy in order to detain more market share and maintain higher
profit margins. Pricing an item can either break or make business. An excellent
product or service, with the very best sales person can eventually fail should
it be wrongly priced. Every business must be able to adjust their pricing
strategies to fight against increasing competition. The reality is that your
competitor is rapidly chasing every competitive edge, foothold and opportunity.
Pricing strategy is an important factor for any business in any market. The
Indian market, being the highly competitive market that it is, will up to a
certain level depend on pricing strategies for business to market their
products and their services. It is vital for business to know exactly where
customers would want to spend money and how much exactly are they willing to
part with.
marcus evans ‘Strategic Pricing Excellence’ course
will help delegates will bring back a wealth of advanced knowledge in strategic
pricing methodologies, tools and tactics in dealing with the pricing challenges
that being faced currently. This two day event will stimulate discussions on
actual experiences and explore innovative solutions to improve your pricing
task. This training will open up latest pricing strategies and success stories
from major international companies and experts in implementing scientific
pricing strategies. If you are looking
for answers on applying the best pricing strategy and successfully positioning
you product by combating with competitors’ in your industry then, this is a
conference you can't afford to miss! For
full brochure and registration, kindly contact Ms Catherine at CatherineF@marcusevanskl.com
Testimonials from our
previous delegates:
“Very well organised and well presented session which
was very informative.”
Assistant
GM-Marketing
Godrej & Boyce
“Nicely
organised program & good cross industry
platform.”
Head
Marketing
Tata Motors Limited
“Well organised participation from various industries.”
Vice
President Marketing
PepsiCo India
Holdings Pvt Ltd
“This is one of the
most informative marketing education classes I have attended ever.”
Senior
Marketing Analyst
IBM Japan Ltd.
“The course was very
useful for me and my organizations.”
Director
Marie Stopes Society, Pakistan
Why should you
attend?
- Implementing
advanced strategy on value based pricing
- Knowing the
three basic and current orientations of buyers, from cost-focused, via
value focused to partnership-focused and how best to deal with each
- Mastering the
improved understanding of how the mind of a professional buyer works
- Gaining
structured approach to get insights on all areas of pricing
- Benchmarking
business plan with numerous best practices and cases from around the
world
- Acquire
comprehensive improvement of internal pricing structure
- Covering rural
market by strategically identifying the best pricing positioning strategies
- Obtaining sound
understanding of price setting methodology
- Listening to
success stories and case studies for different product and pricing
strategies
Key Topics
- Establishing
advanced level of value based pricing strategy within your organisation and maximising
return
- Analysing the key factors
in implementing the best pricing strategy in setting prices for the rural
markets
- Establishing the
best channel based pricing which differs according to the means of
delivery
- Exploring the
difference between B2B and B2C environment and striving excellence by
successfully adopting different pricing tools
- Mastering the
tactics in competing with larger or multinational organisations
that offer cheaper products
- Price
segmentation - offering different prices to different market segments
- Pricing pattern
– understanding competitor pricing patterns to be able to offer attractive
prices
Who should attend:
Primarily:
Vice Presidents, Directors, General Managers, Heads & Managers &
consultants of all industry sectors:
- Pricing Policy
- Pricing Strategy
- Strategic
Planning
- Sales
- Marketing
- Finance
- Branding
- Product
Management
- Revenue
Management
- Pricing Optimisation
- New Business
Development
From
the following industries:
- Insurance
- Telecommunications
- FMCG
- Utilities
- Retail
- Manufacturing-
Auto, Steel, Cement, etc.
- Healthcare
- Mining
- Legal
- Government
- Professional
Services
- Travel and
Leisure
