Sponsorship is the fastest-growing form of marketing in the global market, largely in response to the wide range of opportunities now available. An expert in the industry predicts that growth in the sponsorship expenditure will continue as new technologies and new methodologies make sponsorship more visible and accessible. Recognising the power of sponsorship, organisations has conducted extensive research on qualifying and measuring trends in a wide range of sponsorships opportunity in sports, music, arts, entertainment, community and culture.

Effective sponsorship in today's environment demands a greater understanding of how sponsorship works. Evaluation enhances the performance of every potential sponsorship prospect. When seriously considering a sponsorship opportunity, sponsorship evaluations provides a platform to review and consider some of the typical sponsorship criteria to see whether this is a worthwhile possibility. Furthermore, it helps measure changes in consumer cognitive awareness as a result of your sponsorship of particular sports or events. On the other hand, it will also help sponsorship seeker to demonstrate the effectiveness of sponsorship and will help them attract and retain lucrative sponsorship deals. However, at present, sponsorship evaluation remains a poorly defined art.

This training will provide practical guidelines in developing quantifiable objectives and measurement programme. Participants will examine the strategies in tracking studies, trend analysis, qualitative research, ROI, ROO and cost-benefit analysis. Moreover, participants will be presented with best practices and case studies from international renowned sponsor; examining the standard evaluation report format and discussing what should be covered.

For more information or an event brochure, please contact Miss Bernardine at BernardineM@marcusevanskl.com

Key topics

§ Achieving your brand's business objectives by developing your corporate sponsorship strategy

§ Selecting for success: Investing in properties that will deliver against objective

§ Ensuring effective implementation to increase your sponsorship ROI and ROO

§ Addressing the essential of sales preparation: The recipe for successful sponsorship

§ Measuring your sponsorship impact by monitoring the efficiency of your sponsorship

§ Servicing to build relationships with sponsors leading to a successful renewal

Benefits of Attending

· Delivering long-term brand equity and value with sound corporate sponsorship strategy

· Aligning your organisation mission and vision with sponsorship selection criteria

· Measuring sponsorship  input, outputs and outcomes to ensure effective implementation

· Mastering the steps in setting competitive, optimal and profitable price for sponsorship

· Adopting an detailed evaluation plan to reliably measure your return on investment

· Securing your investment with most profitable, sustainable and hassle free payment options

Why should you attend?

· Sponsorship offers a great opportunity to put your organistion in the forefront of an international audience and closer touch with community and industry key leaders

· Sponsorship is a great alternative marketing tool used to achieve international and regional marketing objective in order to strengthen your corporate brand and sustain its growth

· Sponsoring an international or regional event not only attracts cash, prestige, rich tourists, and corporations, but it also promotes awareness and residual goodwill towards your organisation

· Sponsorship allows you to reach specifically targeted niche markets without any waste and encourages positive consumer behaviour toward your products or services

Who should attend?

Senior Executives, CEOs, GMs, Heads, Directors and Senior Decision Makers of:

· Corporate sponsorship

· Corporate branding

· Brand management

· Brand asset

· Corporate communication

· Marketing

· Marketing  communication

· Advertising

· Public relations

· Publicity

· Corporate affairs

· Media and issue management

· Commercial

· Stakeholder relations

· Client relationship management

· Customer relationship management

· Business development

· Event management

· Product & portfolio management

· Corporate social responsibility

· Sales

From the full spectrum of industries including but not limited to:

· Oil and gas

· Chemical and petrochemical

· Power and utilities

· Banking & finance

· Investment

· Government Agencies

· Infrastructure

· Telecommunications

· Real estate and property

· Manufacturing

· FMCGs

· Electrical and electronics

· Heavy industries

· Healthcare and pharmaceutical

· Automotive

· Retail

· Construction & engineering

· Aviation

Secondary

· Advertising, public relation and brand consulting companies

· Marketing consulting companies

· E-marketing solution providers

· Sports clubs

· Sports Associations

Testimonial

“Many of the stats and figures in the presentation have a direct relevance on my role and will come in useful when building future cases for sponsorship.”

 Relationship Director, Manchester United

“Great use of case studies for real life relevance”

Brand Asset Manager, Safaricom Ltd

“I found William's presentation and content to be invaluable. His experience and knowledge about the sponsorship sector was clear and his teaching was easy to follow. I shall certainly be more confident on my next proposal with useful tips and advice he has given me. I would recommend anybody involved with preparing sponsorship proposals should listen to what he has to say. “

Sponsorship Manager, London Boat Show

“It has been a really good experience for me. Listening to people who is doing the same job as me in all around the world is wonderful”

Marketing Communication Manger, Garanti Bank

“I would just like to feed back on how interesting and useful I have found Sponsorship Consulting’s brand webinars. They have been very well structured and I have thoroughly enjoyed them.”

Sponsorship Coordinator, E.ON Energy