Businesses
have the objective to maximise profits even at the toughest times. In the
current global economical climate where competition is stiff and inconsistent,
companies face the challenge of pricing correctly in order to hit the right
target market while trying to widen the profit margin.
In
recent years, a number of industries have turned towards innovative pricing
strategies such as revenue management or dynamic pricing to manage their
revenue effectively. Firms are employing such varied tools as dynamic pricing
over time, to differentiate classes of customers or to price and learn about
customer demand. The benefits can be significant, including not only potential
increase in profit, but also improvements such as reduction in demand or
production viability, resulting in more efficient supply chains.
Given
its applicability in most markets and its increasing adoption in practice,
dynamic pricing is now making inroads in many different sectors, including
apparel, automobiles, consumer electronics, personal services,
telecommunications, and manufacturing. Companies are making use of new findings
on dynamic pricing and its increase in data processing power to raise their
average realised prices, thereby increasing revenues and profits.
At this exclusive 2-day Dynamic Pricing Masterclass, delegates will come away with a wealth of
knowledge in pricing strategies to respond
to the ever-changing market conditions and learn how maximise ROI`s and create
a potential new source of competitive advantage. In addition,
delegates will have the opportunity to network and learn with other peers from
diverse industries with keen insights and valuable experiences.
For more information on the full event brochure or registration
process, please contact Miss Bernardine at BernardineM@marcusevanskl.com
Benefits of
Attending
- Capturing customers through dynamic pricing in any
economic environment
- Demonstrating the ability of pricing as the most powerful
profit lever
- Analysing and
overcoming common pricing
mistakes
- Outperforming peers and delivering superior
returns through dynamic pricing
- Exploring the various
segments to implement profitable pricing strategy
- Adopting a scientific pricing method through the use
of technological pricing tools and software
- Developing the price advantage that ensures having a stronghold in the market and ultimately
use this superiority in pricing to outperform your peers
- Delivering significantly higher returns to their
stakeholders through price optimisation
Key topics
- Dynamic
pricing strategies
- Reclining
market – Pricing for progressive growth
- Price
wars – Key issues involved with the battle
- Pricing
in uncertain times
- Pricing
for emerging markets
- Recession
proof price negotiation
- Applying
value based pricing for economic recovery
- Optimal
pricing – multiple sales channels
- Market
segmenting and re-aliening pricing strategies
- Managing
your prices when customer deems product to be a commodity
